RG Specs

THE NEED

Audiences have made it clear that they want 3D. 3D engagements have consistently outperformed 2D by more than

2-to-1. Studios have already announced 23 major 3D releases for 2010, and more are expected. However, currently

only approximately 10,000 screens in North America have been converted to digital, and only roughly 4,500 of

those screens are 3D-capable.

The Challenge

As overall market conditions continue to delay a broader digital cinema deployment, exhibitors face a near-term

challenge in meeting consumer demand for 3D. And for exhibitors in smaller markets, it can be difficult under any

conditions to justify the current cost of going digital. How, we asked, can we bring high-quality 3D to theatres without

the huge barrier of investment and bridge the gap until digital cinema can be more widely rolled out?

High Quality

• Utilizes Technicolor’s next-generation 3D lens system and new digital post-production tools which optimize 35mm film

for 3D projection

• According to independent research firm OTX, audiences rank Technicolor 3D quality comparable to digital 3D

Affordable

• A fraction of the cost of digital 3D while maintaining the ability to charge a ticket premium

• Opportunity to bring the 3D experience to theatres where digital conversion may not be cost effective in the near/medium term

Available Now for Everyone and Needed by Market

• Twenty-three 3D releases already announced for 2010

• Works with traditional 35mm film projectors

• Technicolor 3D systems ready for immediate rollout

The Solution

Technicolor has developed a new 3D system that enables exhibitors to leverage the base of 35mm projectors already

installed in theatres across the world. Introducing high-quality, affordable 3D for everyone. Introducing Technicolor 3D.

VIEW THE PDF BROCHURE VIA THE TECHNICOLOR WEBSITE