IMAX invests in laser light for brighter 3D/ digital convert | Hollywood in HiDef
IMAX has signed an agreement to potentially invest in a laser light company developing technology that would allow IMAX to finally convert all its large format theaters from 70mm film to digital projection and significantly increase the brightness of all 3D movies.
The memo of understanding with Laser Light Engines (it’s not a final agreement yet), which develops and manufactures ultra-high brightness, laser-driven light sources, says that IMAX plans to make an equity investment in Laser Light Engines in exchange for Laser Light developing a custom version of its laser light technology for exclusive use in IMAX digital projection systems, as well as providing outsourced research and development for new features for IMAX.
One of the most daunting challenges of any 3D program in any theater is the reduction of brightness caused by the polarizing switch at the projector so that each eye only sees half of the two combined images, which is then reduced another 50% by the glasses that only allow each eye to see an image half the time. Further reducing the brightness is the dark lenses of the glasses.
via IMAX invests in laser light for brighter 3D/ digital convert | Hollywood in HiDef.
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