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NEW YORK CITY, September 1, 2010 – Today, at New York City’s Arthur Ashe Stadium where the US Open is being broadcast in 3D TV for the first time, Panasonic announced it will establish a new 3D Innovation Center in the U.S. this fall. The Panasonic 3D Innovation Center will focus on engaging with the entertainment and broadcast communities to enhance 3D production technologies and work flow and foster collaboration with industry partners to develop new applications for 3D technologies.

The new Panasonic 3D Innovation Center will be based on the campus of Panasonic Corporation of North America in Secaucus, NJ.  The Center also plans to create a branch in the Los Angeles area to facilitate collaboration with the entertainment industry.  For more than 15 years, Panasonic has maintained an R&D facility, Panasonic Hollywood Laboratory, in the Greater Los Angeles area for the development of entertainment-related technologies and ongoing liaison with major studios for the development of the 3D Blu-ray Disc format.

via For Journalists.