RG Specs

Put away the confetti and balloons for 3D television, at least for now. People who experience the technology — and especially the glasses needed to see 3D images — become less interested in buying a 3D set, according to a major new consumer study by The Nielsen Co.

“It’s a marketing challenge,” says Frank Stagliano, Nielsen’s general manager of TV Primary Research. His report, “Focusing on the 3DTV Experience,” came from what he says is the first professional study of a group that represents the whole country and has experienced 3D TV firsthand.

The glasses are the biggest deal breakers.

via Study: Glasses for 3D TV are no fun – USATODAY.com.