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UNIVERSAL CITY, Calif. — When only 21% of consumers surveyed say they probably or definitely would buy a 3DTV, according to research firm Interpret, it might seem studios and consumer electronics companies would be disappointed.

But those numbers are up from only 13% in the first quarter of the year, which is why most speakers at the third annual 3D Entertainment Summit are upbeat.

“They’re still a bit hesitant, but if they have disposable income and are in the market for a new TV, they’re considering all the factors,” said Yuanzhe Cai, VP of research for Interpret.

Not surprisingly, his firm’s research mirrors that from others regarding 3D: Both price and the need to wear glasses rank as the top two obstacles between consumers and a 3DTV set.

via 3D Summit Speakers Talk Glasses, Blu-ray | homemediamagazine.com.