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Depending on the reports you read, 3D box office predicts either the slow death of the format or the eventual triumph of the 3D revolution.

There’s been pushback over pricing on 3D tickets, backlash over inferior 3D and enough variation in grosses and 3D shares for almost any spin.

But a close look at the existing data suggests the noise around 3D isn’t a death rattle but the sound of an infant format growing up.

The numbers show sturdy legs for 3D in holdover frames. In short, auds continue to prefer 3D if they think the movie and the 3D are worthy.

via 3D: The Eyes Have It – Entertainment News, Technology News, Media – Variety.