RG Specs

The 2D-to-3D conversion business is booming for San Diego-based Legend3D, which recently got a late order to convert about 30-minutes of “The Green Hornet,” but a couple of the growth areas now are in Blu-ray and TV commercials.

Legend3D recently converted the first three Shrek movies for a release on Blu-ray with Samsung products, and the company has been getting requests for TV commercials, said founder and COO/CTO Barry Sandrew. Legend3D and president Rob Hummel showcased some of its test ads for the media this week.

A 60-second spot takes about a week to convert at a cost of about $100,000, Sandrew said, which is not a lot when you’re talking about $2 million spots in the Super Bowl, he noted.

via Legend3D says 2D-to-3D conversion superior to native 3D | Hollywood in HiDef.