Posts Tagged ‘Film executives scoff’
3D Movie Box Office Revenue Doubles « Hugh’s News
North American 3-D Movie Box Office Revenue Nearly Doubles in 2010
El Segundo, Calif., March 4, 2011—Box office revenue generated by three dimensional (3-D) movies in North America nearly doubled in 2010, as more screens were upgraded to 3-D capability and studios delivered more 3-D motion pictures, new IHS Screen Digest research indicates.
North American 3-D movie theater revenue amounted to $2.2 billion in 2010, up 85 percent from $1.2 billion in 2009. The 3-D segment rose to account for 20.6 percent of total North American movie theater box office revenue in 2010, up from 11.0 percent in 2009.
Film executives scoff at notion of “3D fatigue” – Yahoo! News
LOS ANGELES (Hollywood Reporter) – The sky isn’t falling, but ticket sales for 3D movies may be finding their natural water level.
That, in an extra-dimensional nutshell, is how studio executives feel about recent signs that the ratio of 3D-to-2D grosses for pictures has settled into a range just below that marked by early 3D releases when the format was a consumer novelty. They scoff at the notion of “3D fatigue” floated in a spate of media reports while acknowledging pricing may have outpaced demand for some family pictures.
Some reports first took note of the situation when Disney’s “Toy Story 3″ — which has quickly rung up $635 million at the worldwide box office — opened last month with a studio-estimated 60% 3D contribution. Just a few months earlier, Disney’s “Alice in Wonderland” and DreamWorks Animation’s “How to Train Your Dragon” had
via Film executives scoff at notion of “3D fatigue” – Yahoo! News.
Film executives scoff at notion of ’3D fatigue’
The sky isn’t falling, but theatrical 3D may be finding its natural water level.
That in an extra-dimensional nutshell is how film distribution execs feel about recent signs that the ratio of 3D-to-2D grosses for pics has settled into a range just below that marked by early 3D releases when the format was a consumer novelty. They scoff at the notion of “3D fatigue” floated in a spate of media reports while acknowledging pricing may have outpaced demand for some family pics.
Some first took note of the situation when Disney’s “Toy Story 3″ — which has rung up $635 million in worldwide boxoffice — opened last month with a studio-estimated 60% 3D contribution. Just a few months earlier, Disney’s “Alice in Wonderland” and DreamWorks Animation’s “How to Train Your Dragon” had rung up a lustier two-thirds of their boxoffice in 3D auditoriums.
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